Using Technology to Further the Green Mission

The Green movement often occupies conflicting and challenging terrain. By way of example, throughout this year, the US Congress will be debating a carbon cap and trade system designed to slow carbon emissions in an effort to combat global warming.

Meanwhile, skeptics are increasingly having their arguments embraced. Case in point: Czech Republic’s President Vaclav Klaus, an economist, contends that the regulatory aims of today’s global warming activists are motivated by a communist impulse. He cites an array influential scientists who question the connection between carbon output and temperature increases. Or, more precisely, he points to research indicating that the causality runs the opposite direction in that rising temperatures lead to greater carbon capture in the atmosphere.

Against this backdrop, it is no small wonder that the green community encompasses such conflicting views over tactics. Many of these divergences relate to fundamentally opposed worldviews about the impact of technology. Ironically though, it is nothing other than technology that holds the hope of empowering the entire green community to achieve its aims.

Indeed, most if not all green groups can benefit from new technologies that empower collaboration. From free conference call solutions such as Rondee.com that enable easy to deploy teleconferencing to next generation email newsletter applications, there has never been a more ideal time to leverage new technologies to further the green cause.

Utilize online networking tools

The most successful green lobbying groups create networks of supporters who believe in their philosophy and goals. While the word networking frequently gets an unfavorable connotation, the simple reality is these networks can provide significant help. Today in the Bay Area, the expectation is that professional folks will have at least a basic profile page on Linked In.

Meanwhile, other networking systems such as Facebook are starting to experience usage by more professional users. These services also provide a relatively easy way of developing your network.

Use a free conference calling system





In the last few years, there has been increasing levels of coordination between geographically diverse green lobbying groups. One underlying reason for this trend has been reduced flight travel costs – a trend that may now be reversing with leaping oil prices.

Another cause is the advent of free conference calling services. Most of these offerings, including those offered by Rondee.com work on the same central idea. They give you a PIN and a toll number to call. If all conference call participants dial the same number and enter the same code, they are put into the conference phone call.

Deploy an automated electronic newsletter system

It wasn’t too long ago that sending out an email newsletter was time consuming and difficult. This has now changed. On-line services such as Jangomail, Yesmail, and Enewsletterpro are making it feasible to use templated and scalable newsletters. These solutions cut the work load by at least 80% and in so doing enable green groups to concentrate on content creation rather than content delivery.

Consider desktop sharing technology

Some green advocacy groups have far flung leadership teams, and it is impractical to have in person meetings. Technology is addressing this problem by way of desktop sharing. Whether it’s viewing a PowerPoint presentation illustrating the group’s development plan or a spreadsheet showing the performance desktop sharing can be quite useful for not a few green groups.

A San Francisco native, Bob Letterman opines about communications technology and other topics of concern to the green community. Letterman consults to the free conference call service that was first conceptualized by the Rondee.com company.

Using Technology to Further the Green Mission / Author: Bob.Letterman

Bob Letterman speaks and writes frequently about communication related subjects. He consults to a variety of industries that use communication technologies around conference calling, as part of an integrated strategy to increase productivity. His clients include free conference calling services such as Rondee.
http://www.rondeeinc.com